WHY LITMUS
Litmus brings brokerage expertise, modern technology, and human claims guidance into one clear experience.
After catastrophic wildfires swept through Southern California, friends and colleagues of the founding team lost their homes overnight. They had insurance, but the long road to recovery was technical, opaque, and emotionally exhausting. They did not know what to expect, which questions to ask, or where to find reliable, unbiased guidance.
People are expected to navigate one of their most important financial protections with little support and even less transparency. Not everyone has a close friend with decades of insurance experience to explain a policy or help them prepare for a claim conversation.
What began as access to independent claims guidance expanded into proactive policy understanding and renewal preparation. Litmus now brings personal and business insurance advice, an intelligent coverage platform, and Claims Coaching into one connected experience—so support is available before, during, and after a loss.
Assets and policies live across carriers, inboxes, filing cabinets, and spreadsheets. Important decisions arrive at renewal or after a loss, when the full picture is hardest to assemble. Litmus is designed to make that picture understandable and actionable.
Shop coverage with an advisor. Organize protection in a free intelligent platform. Get Claims Coaching when the moment matters.
Clarity creates confidence. People make better decisions when they can see the tradeoffs, ask informed questions, and reach a knowledgeable human. Technology should organize the facts; people should help interpret the stakes.
Insurance availability, carrier access, and service scope vary by product and jurisdiction. We confirm applicable licensing, availability, fees, and the role Litmus will play before an engagement begins. Coverage is always subject to underwriting and the issued policy terms.
IN THEIR WORDS
“We didn’t need a public adjuster—we just needed guidance.”
“Thank you for making an expert available to us.”
“It was such a comfort to talk to someone who had our best interests in mind and wasn’t trying to sell us something. We’re eternally grateful.”
FOUNDERS & TEAM
Our mission is to bring clarity, confidence, and expert guidance to policyholders navigating personal and business risk—especially when the decisions feel most consequential.
Focused on closing the gap between financial planning and real-world protection.
Brings experience building and scaling businesses, with a focus on product and growth.
Supports strategic development and execution across the Litmus platform and partnerships.
Brings more than 30 years of advisory and insurance experience.
Brings more than 30 years in litigation and claims, focused on real-world outcomes.
Brings more than 30 years in surplus lines and regulatory compliance.
Brings more than 34 years of claims experience supporting households through complex events.
START A CONVERSATION
Whether you are shopping coverage, organizing what you already own, or working through a claim, start with the situation—not a product.